A comprehensive guide to tikTok marketing of your brand during 2020
The global economy is stagnating due to the COVID-19 pandemic, so marketers are starting to look for new digital channels to attract more potential customers and increase sales, and TikTok is one of the newest and most developed platforms and a market for brands.
If you haven't started using TikTok yet to market your brand, today we'll review a comprehensive guide on how to get started, and get the highest return on investment when marketing through the app:
First, the best social media platforms:
At first, it's good to be familiar with the most important social media platforms, to see how different TikTok is, and why can the future application be in promotion?
Here's a list of the most popular social media platforms given the number of monthly active users:
Facebook: 2.23 billion users.
YouTube: 1.9 billion users.
WhatsApp: 1.5 billion users.
Messenger: 1.3 billion users.
WeChat: 1.06 billion users.
Instagram: 1 billion users.
TikTok: 800 million users.
Of course, it's not just about how widespread social media platforms are, but more importantly, is the platform you're considering using is perfect for your business, and is it appropriate for your brand image? Is it used by your target audience? How many social media accounts can you manage simultaneously?
Second, the rise of tikTok:
TikTok is a video sharing app, owned by China's ByteDance, launched in 2016 and completed in 2017 with its launch in international markets mainly in Asia and the United States.
Within two months of tikTok's launch, ByteDance spent nearly $1 billion to buy Musical.ly to take advantage of its young user base.
In August 2018, the company merged TikTok with Musical.ly to create a larger video community by merging accounts and data into a single tikTok app, which quickly became the world's most downloaded app, reaching more than 800 million monthly active users now.
The app seems to be at the beginning of its growth curve, with each period showing a new creative feature, and it is competing with many video applications, such as Instagram and YouTube with its rapid growth, which indicates that it is not impossible to advance on these applications.
Third, the specifications of videos used for advertising in TikTok:
TikTok Ads supports both video ads, video ads, and, fortunately, the requirements for ad videos are exactly the same as all smartphones, and here's a summary of the specifications of the videos you can use:
Maximum video size: up to 287.6MB for iOS users, 72MB for Android phone users, and for ad clips, up to 500MB.
Video duration: Ranging from 5 seconds to 60 seconds, but the app recommends short videos in ads ranging from 9 seconds to 15 seconds.
Video resolution: 1280 x 720 pixels.
(Dimensions) Aspect ratio: 9:16.
Video file type: mp4, or mov, and for ads supports the application mpeg, 3gp, avi, and gif.
Video encoding: H.264.
Although vertical videos are recommended in the app, it also allows horizontal videos.
Fourth, why start marketing tikTok?
The first and most important reason is the significant increase in its user base in the recent period, which is especially important for local companies.
In fact, you can build your brand identity on TikTok more easily than Instagram, which already has a lot of similar lycée content, as TikTok is new and hasn't been used by many brands yet.
As a result, marketers who moved to TikTok earlier became more successful in brand awareness, and Socialtradia points out that the more you start building a niche community on a particular platform, the less investment you need. This means that the return on marketing on TikTok is now much higher compared to other social media applications.
Apart from being new, TikTok has another difference from Instagram or YouTube, where your videos are allowed to get views even if you don't have any followers, which is especially useful for small businesses that don't already have a lot of online followers.
TikTok also includes many useful aspects of other applications, for example, you can easily direct traffic to your website or sales pages using a single bio link.
TikTok also offers you a variety of advertising options to market your brand, making it necessary to include it in your marketing strategy.
Fifth, how can brands use TikTok to promote?
There are currently 3 key options for brands looking to use TikTok to promote their products or services:
Create a brand channel: You can calculate creating in your brand name, and upload videos related to your business.
Dealing with influencers: You can pay popular influencers in the app to post content for your brand to a wider audience.
Use TikTok Ads: You can create paid promotions.
Sixth, tips to help you increase your return on investment when marketing via TikTok?
1- Try to be fun:
Entertainment is the most powerful factor you need when using TikTok, as it's hard to find any non-comic content on TikTok. Remember that fun and entertainment are the only reason users prefer TikTok over many other platforms.
So if you want to attract tikTok users' attention, try creating funny videos to provide users with entertainment content. In a world where consumers are increasingly skeptical about advertising, videos of your customers using your brand in their daily lives can be a great attraction.
Use marketing through influencers:
No matter how creative and fun you try to be, don't expect to maximize tikTok access, and online marketing — which has already flourished on other platforms, especially Instagram — is the key to maximizing access.
Remember that a brand can't attract the attention of all potential customers just through its own content, as you always need to be endorsed by customers or influential people to gain the trust of your audience.
3- Taking advantage of the strength of the challenge:
Just like Instagram and Twitter hashtags play a vital role in the appearance of your content in TikTok. Users use hashtags to find the desired content or to get maximum access when posting a video.
(Possum Challenge) Hashtag challenges are a different feature tikTok app offers to its users, especially marketers who want to promote their brands.
Once TikTok users see your challenge, they may choose to go to the Challenge page, which provides detailed instructions on what users will do if they want to participate, and will show all videos participating in the challenge under the same hashtag. You can also promote your challenge with TechTalk ads.
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