Google offers more than $800 million to support small businesses know your company's share
Google announced last Friday that it will provide more than $800 million in assistance to support small and medium-sized businesses and health organizations affected by the Coronavirus outbreak, which will consist of cash funding and free advertising credits on Google's advertising platform.
This financial assistance includes:
Google is giving $250 million in advertising grants to help the World Health Organization (WHO) and more than 100 government agencies around the world provide important information on how to prevent the spread of COVID-19, and other measures to help communities.
A $200 million investment fund to support NGOs and financial institutions around the world to help provide small businesses with financial financing.
$15 million: Cash grants already provided by the Google.org Foundation to nonprofits to help fill financial financing gaps for SMEs.
$340 million: Free Google advertising credits are available to all SMEs.
$20 million: In the form of google cloud credits for academic institutions and researchers, to be used while studying potential treatments and vaccines, tracking important data, and identifying new ways to combat the spread of COVID-19.
Google Ads Ad Balances for SMEs:
"It wants to help SMBs stay in touch with their customers during this difficult period and mitigate financial losses, which is why they will provide $340 million worth of free advertising credits to SMEs worldwide and can be used at any time until the end of 2020 via the Google Ads platform," Google said.
Which companies are eligible for this assistance?
Ad balances will be available to smes that post their ads directly through Google's advertising services, or through their partners around the world since January 2019.
This means that SMEs, which are currently opening a new Google ad account, will not be eligible for free credits.
How and when will eligible companies get ad balances?
Google will send notices to sme ad accounts that have posted ads since January 1, 2019, in the coming months. However, there are still no statements about the value of advertising balances to be issued to each company.
According to Google, free ad credits will not be immediately available, and it's just an ad, and they're currently pursuing this initiative. Google's support page indicated that these free credits will arrive in the coming months.
How long are free ad balances valid?
If your company receives a free advertising credit from Google, you can use it at any time throughout this year as it will expire on December 31, 2020.
Will this ad balance work across all Google Ad services?
Yes, according to Google, companies can benefit from these ad credits through the Google Ads platform, which includes: Search Engine, YouTube, and (Google Display Network), as well as all types of advertising campaigns.
This financial assistance includes:
Google is giving $250 million in advertising grants to help the World Health Organization (WHO) and more than 100 government agencies around the world provide important information on how to prevent the spread of COVID-19, and other measures to help communities.
A $200 million investment fund to support NGOs and financial institutions around the world to help provide small businesses with financial financing.
$15 million: Cash grants already provided by the Google.org Foundation to nonprofits to help fill financial financing gaps for SMEs.
$340 million: Free Google advertising credits are available to all SMEs.
$20 million: In the form of google cloud credits for academic institutions and researchers, to be used while studying potential treatments and vaccines, tracking important data, and identifying new ways to combat the spread of COVID-19.
Google Ads Ad Balances for SMEs:
"It wants to help SMBs stay in touch with their customers during this difficult period and mitigate financial losses, which is why they will provide $340 million worth of free advertising credits to SMEs worldwide and can be used at any time until the end of 2020 via the Google Ads platform," Google said.
Which companies are eligible for this assistance?
Ad balances will be available to smes that post their ads directly through Google's advertising services, or through their partners around the world since January 2019.
This means that SMEs, which are currently opening a new Google ad account, will not be eligible for free credits.
How and when will eligible companies get ad balances?
Google will send notices to sme ad accounts that have posted ads since January 1, 2019, in the coming months. However, there are still no statements about the value of advertising balances to be issued to each company.
According to Google, free ad credits will not be immediately available, and it's just an ad, and they're currently pursuing this initiative. Google's support page indicated that these free credits will arrive in the coming months.
How long are free ad balances valid?
If your company receives a free advertising credit from Google, you can use it at any time throughout this year as it will expire on December 31, 2020.
Will this ad balance work across all Google Ad services?
Yes, according to Google, companies can benefit from these ad credits through the Google Ads platform, which includes: Search Engine, YouTube, and (Google Display Network), as well as all types of advertising campaigns.
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