Apple extends its stores in China because of the Corona virus
Apple has indicated that it will extend the closure of its stores in China due to the outbreak of the Corona virus in the region, and the company said in a statement: After consulting with public health experts and government agencies, we are working to reopen our offices and our contact centers in the week beginning February 10, and we are preparing to restart Open our retail stores.
“We continue to inform our clients when the opening dates are completed, and our online store is still open, and as we gradually return to work, our first priority is the well-being of our teams, our supplier partners, and customers across China, and we are still sympathetic to those affected by the Corona virus and those who work over the course of Time to treat its spread, study and contain it.
The company said earlier this month that it plans to close all its stores in China until February 9 in response to the Corona virus, and China is an important market and manufacturing region for Apple, a major driver of its growth, as Apple shipped 3.2 million iPhones to China until December, according to Data of the China Academy of Information and Communications Technology.
Leading analyst Ming-Chi Kuo cut his forecast for iPhone shipments by 10 percent for the first quarter of 2020 due to the Corona virus, and made it clear that the forecast for the next quarter is unclear.
Although the Chinese government has proposed February 10 as the date for the resumption of business, Apple seems to have taken a different approach, with store pages indicating that it will open again on Monday, but a note for local Chinese employees from Deidre O'Brien 'Brien indicates this is unlikely now.
The message of Apple's deputy head of retail and retail division states that while Apple is working to reopen its offices, things may take longer in stores, and the memo said: The company's retail stores are actively re-opening them at a date to be decided next week, but Additional cleaning operations, health protocols, and local restrictions around public places affect this decision.
The memorandum continues to say that Apple expects the process of resuming work to be gradual, and adds, "Given that we are working together to resume work gradually over the next few weeks, employee health well-being is a first priority, and we are very grateful to everyone for facing this difficult period with the utmost sympathy and understanding ”
The closing of stores and other Apple product outlets affects sales in China, but the biggest impact is likely to be on production, and although the company's main suppliers are currently indicating that they are planning to resume operations on February 10, some doubt that this will be possible or that it will be Achieving the required production levels.
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